Instagram scheduling with GoBrandIt
Posts, Reels, Stories,
all planned ahead.
Schedule feed posts, carousels, Reels and Stories, invite collaborators, answer comments from one inbox and keep an eye on the accounts you compete with. Connect through Facebook, or log in with Instagram directly.
Posts
Reels
Stories
Carousels up to 10
Collaborators
First comment
Comments inbox
Competitor tracking
IG
Himalayan Brew Co
@himalayanbrew on Instagram
Connected
Post options
Type
Reel
Cover
Custom image
Collaborators
2 invited
Scheduled
Fri, 7:30 AM
Schedule post
What you can do
Everything your Instagram needs, from one place.
Posts, Reels and Stories
Pick the format in "Instagram options". Posts take one photo or video, or a carousel of up to 10 with photos and videos mixed.
Collaborators, built in
Invite up to 3 accounts to a feed post, carousel or Reel. Once they accept, it shows on their profiles too. Great for a joint giveaway with the bakery next door.
A first comment, scheduled
Park your hashtags or a link-in-bio nudge in the first comment and keep the caption clean. Works on everything except Stories.
Comments in one inbox
New comments land in the GoBrandIt inbox in real time. Reply with an @mention or like them without opening your phone.
Watch your competitors
Track public business and creator accounts and see where you sit on a leaderboard, right next to your own reach, saves and follows.
Two ways to connect
Go through Facebook if your account is linked to a Page, or log in with Instagram directly. No Facebook Page needed for that one.
How to connect
Two ways to connect Instagram.
Choose "Instagram" to log in with Instagram itself, no Facebook Page required. Choose "Instagram via Facebook" if your account is already linked to a Page you manage. Either way you can schedule posts, Reels and Stories, and GoBrandIt never sees your password.
Before you start, you'll need
An Instagram Professional account (Business or Creator)
For "Instagram via Facebook" only: that account linked to a Facebook Page you manage
Admin access to your GoBrandIt workspace
A free slot on your plan (Free covers 3 accounts)
1
Open Social Accounts
In GoBrandIt, go to Social Accounts and click the "Add account" tile.
2
Direct: choose "Instagram"
Log in with Instagram and approve. There's no selection step: that one account connects, and its access renews automatically.
3
Or choose "Instagram via Facebook"
Log in with Facebook. The "Choose entity" screen lists the Instagram accounts linked to your Pages. Tick yours and click "Finish Connection".
4
Schedule your first post
Open the composer, select the account, pick Post, Reel or Story in "Instagram options", add your media and choose a time.
In the composer
What you choose when you post to Instagram.
These sit under "Instagram options" in the composer, set separately for each account you've selected. Every Instagram post needs at least one photo or video.
Post type
Send it as a feed post, a Reel or a Story. You can mix formats across accounts in the same post.
Post
Reel
Story
Media
Posts take one photo or video, or a carousel of up to 10 with both mixed. Reels need exactly one video. Stories take one photo or one video. GIFs aren't accepted.
Carousel up to 10
Photos + videos
1 video
Caption
Up to 2,200 characters and 5 hashtags, which are Instagram's own limits. The counter tracks both as you type. Stories don't carry a caption.
2,200 characters
5 hashtags
Reel cover
Upload a custom cover image for a Reel, so your grid shows the image you picked.
Custom cover
Collaborators
"Invite up to 3 Instagram accounts. Once they accept, the post also appears on their profiles." Not available on Stories.
Posts
Carousels
Reels
First comment
One text comment published right after the post goes live. Handy for hashtags. Skipped on Stories.
Posts
Reels
Alt text
Describe each photo for screen readers, or let "Write with AI" draft it for you.
Write with AI
Schedule
Pick a date and time, take one of the suggested best times, or drop it into your queue.
Best time
Queue
Publish now
Good to know
A few Instagram rules worth knowing.
Five hashtags, max
Instagram now caps a post at 5 hashtags. GoBrandIt counts them in the caption as you write, so you can trim before it's a problem.
Deleting happens in Instagram
Instagram doesn't let apps delete posts. If something needs to come down after it's live, remove it in the Instagram app.
The Facebook route has a 30-day window
Connected via Facebook, follower growth and reach only go back 30 days. Audience demographics need 100+ engaged accounts either way.
Instagram integration FAQs.
Stuck connecting? We reply fast on WhatsApp and email.
Other integrations
Can I schedule Instagram Reels and Stories?
Yes. Choose Reel or Story in "Instagram options". Reels need one video and can have a custom cover image. Stories take one photo or one video; the caption isn't sent.
Do I need a Facebook Page to connect Instagram?
No. Choose "Instagram" and log in with Instagram directly. You do need a Professional (Business or Creator) account. A Facebook Page is only needed for the "Instagram via Facebook" option.
Can I schedule Instagram carousels?
Yes. Add up to 10 photos and videos to one post, in any mix, and GoBrandIt publishes them as a carousel.
Can I add collaborators to a scheduled Instagram post?
Yes, up to 3 accounts on feed posts, carousels and Reels. The post appears on their profiles once they accept. Stories can't have collaborators.
Can I track competitors on Instagram?
Yes. In Instagram analytics, open the Competitors tab and use "Track competitor" to follow public business or creator accounts and compare them on a leaderboard.
Your Instagram grid, sorted.
Connect Instagram free in two minutes. 3 accounts on the Free plan, no card needed.