For businesses in Nepal, Dashain and Tihar are the biggest weeks of the year. People buy new clothes, gifts, electronics, sweets and travel tickets, and they spend more time on their phones, scrolling between family visits. A good festive campaign can bring more sales in a month than the rest of the quarter.
This guide gives you practical Dashain marketing ideas and Tihar social media post ideas, a week-by-week timeline for 2026, caption examples in Nepali and English, and tips to make sure your posts go out even while you’re celebrating.
Dashain and Tihar 2026 dates
Plan backwards from these dates. They’re based on published 2026 festival calendars, so confirm them with your patro before you finalise a campaign.
| Festival day | 2026 date |
|---|---|
| Ghatasthapana (Dashain begins) | Sunday, 11 October |
| Fulpati | Saturday, 17 October |
| Maha Ashtami | Sunday, 18 October |
| Maha Navami | Tuesday, 20 October |
| Vijaya Dashami (Tika) | Wednesday, 21 October |
| Kojagrat Purnima | Sunday, 25 October |
| Kaag Tihar | Saturday, 7 November |
| Kukur Tihar and Laxmi Puja | Sunday, 8 November |
| Gai Tihar | Monday, 9 November |
| Govardhan Puja and Mha Puja | Tuesday, 10 November |
| Bhai Tika | Wednesday, 11 November |
Chhath follows a few days after Tihar and is especially important for audiences in the Terai.
Dashain marketing timeline for 2026
Most shopping happens before the main days, not on them. A simple timeline:
| When | What to do |
|---|---|
| 4 weeks before Ghatasthapana (mid-September) | Plan offers, shoot photos and videos, write captions, book any ad budget |
| 2 to 3 weeks before | Teasers, gift guides, early-bird offers |
| Ghatasthapana to Fulpati | Main Dashain offers, delivery deadlines, reminders |
| Ashtami to Tika | Greetings, lighter content, fewer hard sells |
| Between Dashain and Tihar | Tihar gift guides, lights and décor, sweets, Bhai Tika gifts |
| Tihar week | Laxmi Puja and Bhai Tika greetings, last-minute offers |
| After Tihar | Thank-you posts, customer photos, results and reviews |
Put these dates in your social media content calendar first, then fill in the posts around them.
20 Dashain and Tihar social media post ideas
Offers and sales
- Countdown to Dashain. A daily Story or post counting down the days to Ghatasthapana with a small daily deal.
- Festive combo packs. Bundle products into ready-to-gift sets, such as a sweets box, a skincare set or a clothing combo.
- Early-bird discount. Reward people who order before a certain date and ease your delivery rush.
- Delivery deadline post. “Order by 16 October for delivery before Fulpati.” Clear deadlines drive action.
- Dashain gift guide. A carousel: gifts for parents, gifts under Rs. 1,000, gifts for your didi or bhai.
- Bhai Tika gift ideas. Sisters and brothers both shop for each other, so make it easy.
- Laxmi Puja special. Offers for home décor, lights, rangoli colours, silver and puja items.
Culture and storytelling
- What Dashain means to our team. Short clips of staff sharing a favourite memory.
- Behind the scenes of festive prep. Packing orders, decorating the shop, making sweets.
- Tika day greetings. A warm, simple Vijaya Dashami greeting from your team or founder.
- Kite season content. Kites are a big part of Dashain for many families. Show your team flying kites, or run a kite photo contest.
- Rangoli and diyo showcase. Share your shop’s or customers’ Tihar decorations.
- Deusi-Bhailo moments. Short videos or photos of deusi-bhailo groups visiting your shop.
- Kukur Tihar pets. Invite followers to share photos of their dogs with garlands. It’s one of the most shared festive themes.
Engagement
- Best tika photo contest. Followers share family tika photos with a hashtag. The winner gets a voucher.
- This or that. “Sel roti or anarsa?” “Kites or swings?”
- Guess the order count. “How many Dashain orders will we pack this week?”
- Share your Dashain plan. Home for Dashain? Travelling? Staying in the city? Ask your audience.
Service and trust
- Holiday hours. Clearly post your opening days and times, and when you’ll be back.
- Thank-you post after Tihar. Thank customers, share numbers (orders delivered, smiles served) and customer photos.
Caption examples you can adapt
Mixing Nepali and English is natural for many audiences. Keep greetings warm and offers clear.
- Greeting: “विजया दशमीको हार्दिक मंगलमय शुभकामना! From all of us at [Brand], wishing you and your family a joyful Dashain.”
- Offer: “दशैं अफर is here! 20% off every festive combo until 16 October. DM us to order, or pay with eSewa at checkout.”
- Tihar: “शुभ दीपावली! May your home be full of light, sweets and good company. Our Laxmi Puja décor set is back in stock.”
- Bhai Tika: “Finding the perfect Bhai Tika gift? Here are five ideas under Rs. 2,000.”
- Holiday hours: “We’re closed from Tika to Kojagrat Purnima for Dashain. Orders placed now will be delivered from 26 October.”
Change the details to match your real offers and dates, and always double-check spellings in Nepali.
Tips for a better festive campaign
- Keep greetings and sales separate. A greeting post with a discount banner can feel cold. Post the greeting on its own.
- Show real people. Your team, your customers, your city. Festive stock images look the same everywhere.
- Make ordering easy. Say how to order (Messenger, WhatsApp, Viber, website) and how to pay (eSewa, Khalti, Fonepay, cash on delivery).
- Plan for slower replies. Your team will be with family too. Set up auto-replies and post your holiday hours.
- Target Nepalis abroad. Many people send gifts home from the Gulf, Australia, Japan, the UK and the US. Offer gift delivery and schedule posts in their time zones.
- Boost your best organic posts. If a festive post takes off, put a small budget behind it rather than creating ads from scratch.
For more on platforms, content and ads, read our guide to social media marketing in Nepal.
Planning the festive posting schedule? See the best time to post in Nepal and copy from our 60 Nepali social media captions.
Save your festive tags once with a hashtag manager, and plan the whole season with our guide to social media campaign planning.
Schedule it before you leave for Dashain
The most common festive mistake is simple: everyone goes home and the social accounts go quiet on the busiest days. Batch your content in September and schedule it.
With GoBrandIt you can plan the whole festive season on one calendar, queue posts for Facebook, Instagram, TikTok and more, and send posts to a manager or client for approval before they go live. The mobile app lets you approve or tweak posts from your phone, even from your village. Plans are billed yearly in NPR and you can pay with eSewa. See pricing in NPR.
Need timing help? Our guide to the best time to post on social media explains how to find your audience’s most active hours.
Frequently asked questions
When should I start my Dashain marketing campaign?
Start planning about four weeks before Ghatasthapana and begin posting teasers and offers two to three weeks before. In 2026, Ghatasthapana is on 11 October, so plan in mid-September.
What should businesses post on Vijaya Dashami?
A warm, simple greeting works best on Tika day. Save hard-sell offers for the days before, when people are still shopping.
What are good Tihar social media post ideas?
Laxmi Puja décor and gift offers, Kukur Tihar pet photo contests, rangoli and diyo showcases, deusi-bhailo moments and Bhai Tika gift guides.
How can I post on social media while I’m on holiday?
Batch your festive content in advance and schedule it with a social media scheduler. Set auto-replies for messages and post your holiday hours.
Make this your best festive season yet
Plan early, keep it human, make ordering easy and schedule everything before you leave. From all of us at GoBrandIt: विजया दशमी र शुभ दीपावलीको हार्दिक शुभकामना! Start planning free.
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