Social Media for Restaurants in Nepal: A 7-Day Posting Plan

Social media for restaurants in Nepal works best when it answers three questions fast: what's on the menu, what does it look like, and how do I get it? Do that on Instagram, Facebook and Google Maps, every week, and you'll do better than most places with a bigger budget.

This guide is about social media marketing for restaurants and cafés in Nepal specifically: menu posts in rupees, short Reels of food being made, getting your menu and reviews right on Google Maps, pointing people to the delivery apps they already use, and a weekly plan that a café owner in Thamel or a restaurant in Biratnagar can actually keep up with.

For a broader list of restaurant post ideas that works anywhere, see our guide to social media marketing for restaurants. This one stays local.

Where social media for restaurants in Nepal actually happens

You don't need every platform. You need the places where people in your area decide where to eat. For most restaurants and cafés in Nepal, that's a short list:

If you only have time for two, pick Instagram and Google Business Profile. Instagram is where people browse for somewhere new; Google Maps is where they check you're open and read reviews before walking over. Our guide to Instagram marketing in Nepal covers profile setup and hashtags in more detail.

Menu posts people save and share

The most common comment on a Nepali restaurant's post is "price?". Answer it before anyone asks. A clear menu post saves you messages and gets saved by people planning their next meal.

One dish, one post, one price. "Jhol momo, Rs. 220" with a close-up photo beats a blurry shot of the whole menu board.

Carousels by category. Breakfast, momo, Newari khaja, coffee. People swipe to the part they care about.

Today's special in Stories. A Pokhara Lakeside café can post the cake of the day each morning. It takes a minute.

New items with a reason. "Back for winter: buff thukpa" gives people a reason to come this week.

Menu in two languages if your customers are mixed. Tourist areas like Thamel and Lakeside need English; a local khaja ghar in Butwal might post in Nepali.

Reels of food being made: a 20-minute shoot

You don't need a videographer. Short, vertical clips of food being made are some of the easiest content a restaurant can post, because the kitchen does the work. Shoot a week's worth in one session before service starts:

1. Hands at work. Momo being folded, roti being flipped, latte art being poured. Five to ten seconds each.

2. The sizzle. Tadka hitting the dal, choila coming off the fire, chowmein in the wok. Sound matters here.

3. The reveal. Lid off the steamer, the plate arriving at a table by the window.

4. A person. Your cook or barista saying one line about the dish. Regulars like knowing who makes their food.

5. The place. The view from your rooftop, the courtyard, the evening lights.

Shoot near a window in daylight, hold the phone steady against something, and film vertically. Post one clip at a time across the week rather than five on a single day. If you're unsure when to post, our guide to the best time to post in Nepal is a good starting point; for a restaurant, posting an hour or two before lunch and dinner makes sense, then check your own stats.

Google Maps: menu, ordering links and reviews

When someone searches "cafe near me" in Jhamsikhel or "thakali khana Chitwan", your Google Business Profile does the selling. Three parts matter most for restaurants.

Add your menu

Google's menu editor help page explains three ways: type items into the menu editor with sections, descriptions and prices; upload a photo or PDF of your menu; or add a menu link under Edit profile, Business information, Contact. Google says changes can take 24 to 48 hours to show on Maps and Search. If customers have uploaded old menu photos, you can flag outdated ones for removal.

Add ordering links, where Google allows it

Google lets eligible businesses add food ordering links, up to 10 per category. There are limits: Google's link policy doesn't accept social media pages, messaging links, app download links or link shorteners, and says some countries and regions aren't eligible for certain link types. So a link to your Facebook Page or a WhatsApp chat won't work as an ordering link. Check what your profile offers under Food ordering.

Get honest reviews, reply to all of them

Google says you can ask customers to leave a review through a Google link or a QR code. A small card with the QR on each table or with the bill works well. Ask everyone the same way. Offering a free drink or a discount for a review is prohibited. Reply to good and bad reviews in your own words, and avoid copy-pasting the same thank-you. Our Google Business Profile Nepal guide covers setup and verification.

Delivery apps: send people where they already order

If you deliver, many of your customers will want to order through an app they already have. Two that are active in Nepal:

Foodmandu is a food delivery service whose site names Kathmandu, Pokhara, Chitwan and Butwal, and it has a "List your Restaurant" request for owners.

Pathao lists Food among its services in Nepal, ordered through the Pathao app.

Ask each app about its terms and commission before you sign up, and compare that with what you earn from a direct phone order. On social media, the job is simple: tell people you're on the app, and keep the menu, prices and photos there matching what you post. Nothing loses a customer faster than a Reel of a dish that isn't on the app.

A weekly plan for restaurants and cafés in Nepal

Consistency beats volume. This is a realistic plan for social media marketing for restaurants and cafés in Nepal, built for an owner who also has to run the kitchen:

Saturday is the main day off in Nepal, so a Sunday menu post catches people planning the working week's office lunches. Batch the week's posts on one quiet afternoon, schedule them, and spend the rest of the week replying to comments and messages.

Running it without hiring a social media manager

Most cafés in Nepal can't justify a full-time social media hire, and they don't need one. They need two hours a week and a way to post on schedule. GoBrandIt lets you write one post, adjust it for Facebook, Instagram, TikTok and Google Business Profile, and schedule it, including Google Offers and Events with an "Order online" or "Call now" button. Social Designer has 300+ templates with Nepali (Devanagari) type for menu cards and festival specials.

Comments, messages and Google reviews come into one engagement inbox, so "price?" and "are you open today?" get answered quickly. In Nepal you pay yearly in rupees through eSewa or bank transfer, from Rs. 2,500 a year for Creator.

Frequently asked questions

Which social media is best for restaurants in Nepal?

Instagram and Facebook for showing food and taking messages, plus Google Business Profile so you appear on Google Maps with your hours, menu and reviews. Add TikTok if someone on your team enjoys filming.

How often should a restaurant post on social media?

Two or three feed posts a week plus daily Stories is enough for most restaurants, as long as you keep it up every week.

How do I add my menu to Google Maps?

In your Google Business Profile, use the menu editor to type items and prices, upload a photo or PDF of your menu, or add a menu link under Business information. Changes can take 24 to 48 hours to appear.

Can I give a discount for Google reviews?

No. Google prohibits offering free or discounted goods in exchange for reviews. Ask every customer for an honest review the same way instead.

Should I post menu prices on Facebook and Instagram?

Yes. It saves you answering the same question in messages, and people are more likely to visit when they know what they'll spend.

Sources: Google Business Profile: About the menu editor · Google Business Profile: Manage your local business links · Google Business Profile: Business links policies · Google Business Profile: Tips to get more reviews · Foodmandu · Pathao Nepal. Prices and features checked October 2026. Tools change their plans often, so confirm on their own pricing page before you buy.