Free Social Media Scheduler: Which One Gives the Most Accounts?

If you need a free social media scheduler for multiple accounts, Zoho Social gives you the most in a single plan: 6 channels, one of each type. Metricool and Adobe Express let you connect one account per network. Buffer, Publer and GoBrandIt each allow 3. None of them lets you run several separate brands on a free plan, so if that's your real goal, skip to the section on running multiple brands.

We checked every limit below on the company's own pricing page or help center on 13 October 2026. Account counts look simple, but each tool counts differently, and the post limits vary even more. Read the small print in the second section before you connect anything.

Free social media scheduler limits, side by side

Here's how many accounts each free plan allows, what's excluded, and how many posts you can schedule. Not stated means the company doesn't publish the number.

Zoho Social's six free channels are one X profile, one Instagram profile, one Facebook Page, one LinkedIn Company Page, one LinkedIn profile and one Google Business Profile, as listed on Zoho Social's pricing page. That's a strong spread for a B2B firm or local business. It's weak for creators who live on TikTok or YouTube.

What counts as an account (it differs by tool)

Two tools can both say 3 accounts and mean different things. Here's how the main ones count.

Publer counts every social account as one. Two Facebook Pages and one Facebook Group use up all three free slots.

Zoho Social gives you one of each type. You can't swap the LinkedIn profile slot for a second Instagram account.

Metricool gives you one brand, with one profile per network inside it. You can rename the brand on free, but not add or delete brands.

Buffer counts channels, and the free plan connects up to 3 of them on any network it supports.

GoBrandIt counts connected social accounts, across 13 networks, inside one workspace.

Post limits differ too. Buffer and Publer cap posts waiting in the queue at once, so a slot frees up when a post publishes. Metricool and Pallyy cap posts per month. Publer also removes published posts from its history after 24 hours on the free plan, and on Publer's help page it notes Pinterest accounts need at least 100 followers or a claimed website.

The free plans ranked by number of accounts

1. Zoho Social: 6 channels. The widest free spread, with both LinkedIn types and Google Business Profile. One brand and one team member.

2. Metricool: one profile per network. No LinkedIn on free and X is a paid add-on. 20 posts a month, 30 days of analytics.

3. Adobe Express: one account per network. Scheduling lives inside a design app, which suits people who make graphics first. Adobe's pricing page doesn't say how many networks that covers, so check before you commit.

4. Buffer: 3 channels. 10 queued posts per channel and unlimited AI Assistant use.

5. GoBrandIt: 3 accounts. Any of our 13 networks, 15 scheduled posts and 2 team members.

6. Publer: 3 accounts, excluding X. 10 queued posts per account.

7. Pallyy: 1 social set. 15 posts a month, image posts only.

Meta Business Suite sits outside the ranking. It's free and handles Facebook and Instagram, including several assets in a business portfolio, but it won't post anywhere else. Plenty of businesses pair it with one of the tools above.

Raw account count isn't everything. Buffer's 3 channels with 30 queued posts may get you further than a plan with more accounts and 20 posts a month. Match the limit to how often you post.

How to run several brands with a free social media scheduler

Every free plan here is built for one brand. Metricool and Zoho Social say so outright, and Publer and GoBrandIt give you one workspace. If you look after two or three brands, you have three honest options.

Option 1: one tool per brand

Put Brand A in Buffer, Brand B in Zoho Social and Brand C in GoBrandIt. Each stays inside its free limits, and nothing gets posted to the wrong page by accident. The cost is three logins, three calendars and no single view of the week. Check each tool's terms before opening a second free account on the same service, rather than assuming it's allowed.

Option 2: split by network

Use Meta Business Suite for every brand's Facebook and Instagram, then one other free scheduler for the networks Meta doesn't cover, like TikTok or LinkedIn. This works best when most of your posting happens on Meta's platforms.

Option 3: pay a little, run one calendar

A small Kathmandu agency with three clients, each on Facebook, Instagram and TikTok, has 9 accounts to manage. On free plans that's three tools minimum, with no client review links. One low-cost paid plan usually pays for itself in the hours saved switching tabs. Our guide to managing multiple social media accounts covers the setup either way.

Whichever option you choose, know what a stack of free plans costs you. These are the things we see small teams miss first:

One calendar. With three tools, nobody can see that two brands are posting a Tihar offer at the same hour.

Client sign-off. Free plans rarely include approvals, so drafts end up as screenshots in chat apps.

History. Short analytics windows and, on Publer Free, no published-post history make monthly reporting slow.

Handover. If the person who set up the logins leaves, you're resetting passwords across several services.

If Publer is one of the tools on your list, our Publer alternatives roundup compares it with other options at a similar price.

When paying is cheaper than juggling free plans

Here's what more accounts cost on the cheapest paid plans we checked. Prices are per month.

Per-channel and per-account pricing is cheap for two or three accounts and adds up past that. Flat plans work the other way. For the agency above, GoBrandIt Agency's 10 client workspaces keep each client's accounts, calendar and approvals separate. See workspaces for agencies or compare every plan on our pricing page.

Set up GoBrandIt Free for three accounts

If GoBrandIt's free plan fits, here's the fastest way to get going.

1. Sign up free, no card needed.

2. Connect your three most active accounts, for example a Facebook Page, an Instagram account and a TikTok account.

3. Invite one teammate. Free includes 2 team members, so nobody shares a password.

4. Set your Posting Schedule, then use Add to Queue so posts land in your usual time slots.

5. Write one post and let the composer give each network its own version. Our guide to posting to multiple platforms shows the steps.

When you need a fourth account, Creator moves you to 10 accounts and 30 scheduled posts, with a 14-day trial and a 7-day money-back guarantee.

Frequently asked questions

What is the best free social media scheduler for multiple accounts?

For the most accounts on one free plan, Zoho Social, with 6 channels. For any three networks with a generous queue, Buffer. For three accounts plus a second team member and a design tool, GoBrandIt.

Can I manage multiple brands on a free plan?

Not in one account on the tools we checked. Free plans are limited to one brand or one workspace, so several brands means several tools or a paid plan.

Does Buffer's free plan allow multiple accounts?

Yes, up to 3 channels, with 10 scheduled posts per channel at a time.

Is Meta Business Suite a free scheduler for multiple accounts?

It's free and handles Facebook and Instagram, but nothing else. Pair it with another free tool if you also post to TikTok, LinkedIn or YouTube.

What's the cheapest way to schedule posts for 10 accounts?

Among the plans we checked, GoBrandIt Creator at $4.99 a month or $50 a year covers 10 accounts. Per-channel tools charge for each account you add.

Sources: Zoho Social pricing · Metricool Help: free vs premium · Metricool pricing · Adobe Express pricing · Buffer pricing · Buffer Help Center: how many posts can I schedule · Publer Help: what is included in Publer Free · Publer Help: plans and pricing · Pallyy pricing · Meta Business Help Center: post Facebook and Instagram content · Meta Business Help Center: create a business portfolio · Later pricing · SocialBee pricing · Hootsuite plans. Prices and features checked October 2026. Tools change their plans often, so confirm on their own pricing page before you buy.